A P P L E B E E ' S
Applebee's x Winky Lux
You may or may not know this, but Applebee’s is America’s #1 date spot.
Post-pandemic, as the world emerged from behind masks, Applebee’s saw an opportunity: bring back date night. And maybe… bring back kissing.
So naturally, we created a lip gloss that tasted like their famous wings.
Playfully (and very intentionally) named SAUCY GLOSS.
But what’s a make-out session without a make-out song?
Enter “Taste My Face” – a ridiculously catchy track packed with Applebee’s Easter eggs – and the first ever “date-able” music video. Directed by pop video powerhouse Hannah Lux Davis, the film featured an all-single cast with their social handles plastered on-screen, just waiting for viewers to slide into their DMs.
A wing-flavored gloss.
A flirt-forward music video.
A cultural nudge to get America kissing again. YUM.
Date night, resurrected.
*side note. when your kids know all the words to ‘taste my face’ (yes, all) & call it their “favorite commercial you’ve ever done” – it hurts a little, but also, what a banger.
