BABY JERGENS
A Familiar Kind of Feel Good
Did you know that Jergens didn’t have a baby line until 2025?
Me either.
This campaign marked the launch of Baby Jergens – cast and shot in Chicago, which (it turns out) is absolutely full of perfect babies.
24 babies.
24 parents.
2 shoot days.
And somehow… one of the smoothest productions I’ve ever been part of.
“Midwest nice” is not a myth. It’s a real thing.
Hooray for that, baby.
