BABY JERGENS
A Familiar Kind of Feel Good
Did you know that Jergens did NOT have a line of baby products till 2025? Me either!
This campaign was for the launch of Baby Jergens. Cast & shot in Chicago, which apparently is full of perfect babies.
24 babies & 24 parents over 2 days, and it was honestly one of the smoothest shoots I've ever had. "Midwest nice" is a real thing. Hooray for that, baby!