BROOKE KAYLOR | Executive Producer

KATE SPADE

For Kate Spade New York’s S23 campaign, we collaborated with Paris-based duo The Bardos to build a series around the framework “It All Started With.”

A book of astrology.

A pair of binoculars.

A runaway bag.

Each object served as a whimsical catalyst – an invitation to step into adventure and possibility.



It All Started with that Moment

It All Started with Mercury in Retrograde

It All Started with Spilt Milk

It All Started with Big Dreams

It All Started with Finding a Favorite

AGENCY: Sylvain


Kate Spade Spring '23


Director/Photographer: The Bardos

Casting: Aaron Bakalar

Styling: Gayle Spannaus

Hair: Hiro & Mari

Makeup: Cyndle K

Editor: Theo LeSourd | Modern Post

Post Production: Modern Post

Original Music: Hyperballad