MARVEL
THE AVENGERS
video game launch
With the world suddenly obsessed with online learning (and aggressively baking sourdough), we leaned into the moment – creating a MasterClass parody that turned Earth’s mightiest heroes into very questionable instructors.
The series, titled “Superior Seminars,” rolled out with daily episodes leading up to the game’s release – part cultural spoof, part character showcase, part countdown engine.
We also launched the brand spot for the game – the official, big, cinematic centerpiece of the campaign.
(It did its job. I’ll leave it at that.)
Meanwhile, “Superior Seminars” became the side quest that people actually wanted to watch.
When the world was stuck at home, we found a way to assemble anyway.
