Post pandemic, as everyone started taking off the masks…Applebee’s decided to create a wing sauce-flavored lip gloss to help people start kissing again. And whats a make-out sesh, without a make-out song. Enter “Taste MyFace”, the first “dateable” music video, featuring an all-single, and ready to mingle, cast.

Saucy Gloss
Director: Hannah Lux Davis
Agency: Grey NY
Editor: Sean Fazende | Uppercut

PRESS:
AdAge’s Pick of the Day, Campaign US, NY Post, Fast Company, Thrillist, Food & Wine, Allure, Elite Daily, The Die Line, Bustle, Nerdist, The Tonight Show with Jimmy Fallon, The Today Show, Real Time with Bill Maher, The Drew Barrymore Show, NBC’s “Toast to 2022!” Special Feature

AWARDS:
CANNES LION – BRONZE / PR / SOCIAL ENGAGEMENT & INFLUENCER MARKETING

ONE SHOW – SHORTLIST / BRANDED ENTERTAINMENT / MUSIC VIDEOS

ONE SHOW – SHORTLIST / SOCIAL MEDIA / ACTIVE ENGAGEMENT + CALL TO ACTION

PRWEEK US AWARDS – SHORTLIST / BEST IN CREATIVE EXCELLENCE

PRWEEK US AWARDS – HONORABLE MENTION / BEST IN INTEGRATION

PRWEEK US AWARDS – HONORABLE MENTION / BEST CONSUMER LAUNCH

PRWEEK GLOBAL AWARDS – SHORTLIST/ BEST INFLUENCER MARKETING CAMPAIGN