TARGET CANADA

Hello, Neighbour.

To introduce Target in Canada, we took Bullseye, one of the country's most iconic mascots, for an epic ride across Canada to meet and greet his new neighbors in the north.

We shot this over two weeks in January; in Montreal, Toronto, St. John's & Vancouver.

We paid oodles of money in overages for snow removal, kids cried because we made them wear tanktops & flips flops and pretend like they were at a BBQ in July, The Mill added green leaves to (almost) every tree you see, and Bullseye flew first class while the rest of us flew coach.

It was freezing, but unforgettable.