TARGET CANADA

Hello, Neighbour.

To introduce Target in Canada, we sent Bullseye – one of the country’s most recognizable mascots – on an epic cross-country tour to meet his new neighbours up north.

We shot this over two weeks in January, across Montreal, Toronto, St. John's & Vancouver.

We paid oodles of money in overages for snow removal, kids cried because we made them wear tank tops and pretend they were at a summer BBQ, The Mill added green leaves to (almost) every tree you see, and Bullseye flew first class while the rest of us flew coach.

It was freezing, but unforgettable.